New Vehicle Warranty marketing across four brands
Multi-brand Marketing
Vehicle Warranty Insurance marketing across four brands.
Telesure (TIH) is the holding company for many of South Africas known and loved insurance companies. I was responsible for the designs of TIH’s new Vehicle Warranties Marketing pages across the brands: First for Women, Dialdirect, Budget Insurance and Auto & General.
Client
Telesure Investment Holdings (as a consultant for DVT)
Year
2023
My Role
Sole UX/UI Designer
The brief for this marketing piece was to design one new page that encompassed all three Vehicle Warranty offerings. The intention of this brief was to increase sales of the vehicle warranties across the four brands.
Brief
I designed with a mobile-first approach as most users will be browsing the pages via mobile. The positioning of call to action buttons was something to be well considered through the journey.
I built out responsive components and templates that have been added to the brands respective developing design systems and can be reused to maintain consistency and speed in the new designs for all brands.
Brand identity in the UI design solution
Maintaining the tonality of each respective brand was important. Utilising and adding to the design systems for each brand allowed the consistency of brand identity to pull through. Consistent fonts, font sizes, colour families and templates paid a large role in the ultimate success of these designs.
I was closely involved in the development of the final product to ensure that the integrity of the designs and the brand identity was upheld.
